Choosing the right sign for your business doesn’t have to feel like guessing. It just takes some honest thinking about what you want the sign to do, where it’s going, and how long you expect it to last. With decades of actual, hands-on work in the sign industry—including fabrication, design, sales, and installation—here’s what the experts agree on.
1. Visibility Is Everything
If people can’t see your sign quickly, the rest doesn’t matter. Visibility is key.
Think about:
- How far away people are when they spot your storefront
- Whether they’re driving or walking
- What your city allows (sign codes aren’t optional)
- What size stands out next to nearby businesses
Too many business owners pick a sign that’s “cute” but impossible to actually read. Don’t be that business.
2. Pick a Material That Actually Fits Your Needs
Different signs survive differently in different environments. No material “does it all,” even though some online printers pretend they do.
Strong outdoor options:
- Aluminum & ACM: Weather-proof, clean, long-lasting
- Channel letters: Bright, professional, easy to read at night
- Lightbox signs: Excellent day/night visibility
Indoor-friendly options:
- PVC: Lightweight, durable, budget-friendly
- Acrylic: Modern, sleek, high-end
- Vinyl graphics: Affordable and easy to update
Avoid outdoors:
- Foam board
- Cheap plastics
- Low-grade vinyl (it shrinks, cracks, and looks terrible fast)
If your city gets snow, sun, rain, wind—or all four in one afternoon—pick something built for the elements.
3. Keep the Design Clear and Fast to Read
A sign has roughly three seconds to do its job. That’s it. If it’s too busy, too small, or too fancy, people won’t read it.
Basic rules that never fail:
- High contrast color combos
- Simple fonts
- One main message
- Logical spacing
- Brand colors that still allow readability
Pretty signs are nice. Readable signs make you money. Choose wisely.
4. Choose a Sign Based on Your Actual Business Goals
Different signs serve different purposes. Pick based on what you actually need—not what looks cool in a catalog.
If you want maximum visibility:
- Channel letters
- Lightbox signs
- Monument or pole signs
If you want budget-friendly options:
- Flat panel signs
- Window vinyl
- Basic vinyl lettering
If you want seasonal or temporary:
- Banners
- Posters
- Removable window graphics
If you want upscale or premium:
- Dimensional letters
- Halo-lit channel letters
- Carved/routed signs
The sign should support your goals, not just decorate your building.
5. Think Long-Term, Not Just the Cheapest Price Tag
Cheap signs are only “cheap” until they fade, peel, or crack. Then you get to buy the same sign all over again.
A simple rule to remember:
Buy once, cry once.
Good materials and clean design always last longer and look better. And yes, they attract more customers.
How Hum Sign Co. Helps You Choose the Right Sign
Hum Sign Co. specializes in helping business owners avoid the usual sign mistakes. Here’s how we make the process easier, smarter, and faster:
✔ Custom Design Backed by Real Sign Expertise
Your design isn’t just pretty—it’s readable, on-brand, and optimized for visibility.
✔ Durable Materials That Match Your Climate & Budget
Aluminum panels, ACM, channel letters, PVC, acrylic, vinyl—Hum Sign Co. recommends what truly fits your environment, not what’s trendy.
✔ Full-Service Installation & Permit Support
No guessing about city rules or size limits. We handle that part so you don’t have to.
✔ Honest Guidance (even if it’s not what you expected to hear)
If a sign won’t work well? We’ll tell you. If another material lasts longer? We’ll say that too. No fluff. No surprises.
✔ Long-Term Support & Easy Updates
Whether you need new window graphics, a seasonal banner, or a lighting upgrade, you can count on them to keep your signage looking sharp.
If you’re ready to choose the right sign for your business—or you’re tired of guessing—contact Hum Sign Co. We’ll walk you through options that fit your goals, your building, and your budget.
